LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV net